Onnit Alpha Brain Nootropic Brain Booster, launched in 2010, is said to work the first time you take it. What it claims it does is help you remember names and places, focus on complex tasks, and improve your mental speed in response to stimuli. It’s targeted to be useful in work projects, social gatherings, as well as athletic performances – “another gear for your brain,” as its product page notes. Let’s have a closer look at these claims and what Alpha Brain actually does.
Alpha Brain’s ingredient roster is unique in a sense that they are said to be “made with earth-grown nutrients, invoking a natural, organic, wholesome quality. The primary ingredients are as follow:
- Bacopa monnieri– It has been used for centuries in India to support memory and longevity, as well as for antioxidant and adaptogenic properties.
- Cat’s claw– Found in the Amazon rainforest, it’s a plant revered by traditional cultures for its antioxidant and immune-enhancing properties.
- Huperzia serrata – An from the northern firmoss plant, it is a naturally derived acetylcholinesterase (AchE) inhibitor.
- Oat straw – Claimed to be in highly concentrated amounts in Alpha Brain, it has been shown to positively affect cognitive performance among healthy individuals.
The product copy goes on to claim that Alpha Brain is certified drug-free by the Banned Substances Control Group, a 3rd-party dietary supplement testing and certification agency. The supplement is said to work by directly stimulating neurotransmitters, thus offering none of the crash or jitters typically seen with stimulant-based supplements. This is a solid claim when it comes to safety, so we have to give Alpha Brain points for that.
Effects and Benefits
This nootropic is claimed clinically studied for boosting memory, focus, and clarity. It’s deemed one of the few to undergo rigorous clinical testing, where it’s shown to support verbal memory, peak alpha brain waves (flow state), and processing speed after just a single dose, according to a study from the Boston Center for Memory.
The evidence vouching for benefit claims are there, but Alpha Brain can’t seem to shake off the technical jargon and vague presentation of its features to truly communicate what it can do for brain enhancement. What do customers care about “peak alpha brain waves”? How does it serve them during difficult days when they’re on the go but expected to perform at their best? A top nootropic should break away from unclear language and effectively get its message across.
Potential Side Effects
Alpha Brain is caffeine-free and doesn’t have a jolting stimulant effect, so that’s a plus if you’re considering how it will affect your system. We have to give weight to anecdotal reports, though, that warn against headaches and related symptoms, such as excessive vivid dreaming that can be quite uncomfortable for some users.
You can get a 60-ct bottle of Alpha Brain for about $60, and avail of discounts for subscription and bulk purchases. It’s available in 30-ct, 60-ct, and 90-ct supply options. This price tag hovers in the middle of the nootropic pricing range and can be acceptable with good results.
Alpha Brian doesn’t have a problem with customer reviews online, as it has thousands of them that potential customers can look into. But it shouldn’t be ignored than some 24% of its Amazon ratings are 1-star rating, meaning there’s a considerable number of users who are displeased with the formula or the nootropic experience in general.
- Mid-range pricing
- Strong online presence + customer review base
- Limited variety of tested nootropic ingredients
- Vague benefit claims and can be confusing to first-time nootropic users
- Scientific study cited should be probed more closely to verify its close link to what Alpha Brain claims to do
Alpha Brain is popular, sure, and its surging popularity does a lot to show that it can be somewhat trusted and relied on for brain enhancement. But the devil is in the details, and we can see some loopholes in what it claims to deliver. Alpha Brain, for instance, doesn’t express its purported benefits in clear, easy-to-understand language – what is it hiding? What does it truly intend to do for its users? While stimulant-free and has little likelihood of dependency, its ingredient list is also limited and doesn’t include some of the biggest powerhouses in nootropics. Vague and inadequate are never a good combination in improving brain performance.