Last Updated: July 27, 2020
Editor's Choice

Avanse "LumUltra"

TCE Overall Rating 98.7%

What happens when you take the most potent (legal) memory enhancer – Noopept – and add in a couple of 'clean' stimulants such as Guarana for powerful motivation and mental drive, and a handful of neuro-protectants, and focus boosting plant extracts? The answer is LumUltra - a Noopept based 'super pill' promising to help you develop a smarter, calmer, more focused mind after just 30 days use. But does it work?... Well your emails and reviews seemed to agree with our judging panel who were quick to fall in love with this new 'daily essential'.

FOCUS Factor

Last Updated: August 01, 2020

FOCUS Factor
Official Site:

Background Check

Focus Factor is perhaps one of the more well-known and well distributed supplements in the brain enhancement industry. Nootropics veterans should know about it, and even newbies should have at least heard about it once or twice when doing their research (you are doing your research, aren’t you?). Focus Factor’s seen some great success in the years it’s been around, which you can immediately see when you try searching for them on Google – they’re available through so many online retailers like Costco, Amazon, Vitamin Shoppe, and even GNC.

It’s great seeing a company succeeding like that, and we’d like to give them a thumbs up just for being able to do so. It isn’t just the fact that they’re well-distributed, but also that there is probably so much information online about them. You’ll see critiques, user testimonials, expert reviews, affiliates… everything but a website. That’s about when we started looking into the company behind Focus Factor, Vital Basics.

When searching for Vital Basics, we found two very interesting pieces of information on the web… Both of them are .pdf’s that came from two very interesting sources – the FDA and the FTC. Now for those of you who don’t know what those acronyms stand for, the FDA is the Food and Drug Administration, and the FTC stands for the Federal Trade Commission. Basically, what happened was that the company got into a whole legal lawsuit over the claims they were making. And you know that once you run into problems with the FDA and the FTC, you’re basically done for!

Perhaps that’s also why we haven’t been able to find Focus Factor’s actual website (although other reports say that it’s a dead page anyway). Needless to say, with this much hype surrounding it, we were all a little intrigued!

“Like other parts of your body, your brain needs proper nutrition to perform at its best.
Staying focused and on top of your game at work, home, and school is more essential than ever.
People across the country have made the decision to start actively caring for their brain
health with America’s #1 brain health supplement – FOCUSfactor.”


Formula Highlights

Supplement Facts:
Vitamin A 4000 IU
Vitamin C 250 mg
Vitamin D 100 IU
Vitamin E 30 IU
Thiamin 3 mg
Riboflavin 1.7 mg
Niacin 2.5 mg
Vitamin B6 – 15 mg
Folate 400 mcg
Vitamin B12 20 mcg
Biotin 300 mcg
Pantothenic Acid 12 mg
Calcium 50 mg
Iron 5 mg
Iodine 15 mcg
Magnesium 100 mg
Zinc 10 mg
Selenium 50 mcg
Copper 0.4 mg
Manganese 2mg
Chromium 100 mcg
Molybdenum 10 mcg
Potassium 50 mg
Synergistic and proprietary formulation 692 mg
DMAE Bitartrate, L-Glutamine, Bacopin, L-pyroglutamic acid,
phosphatidylserine, docosahexaenoic acid concentrate, choline bitartrate,
inositol, N-acetyltyrosine, bilberry fruit extract, gamma-aminobutyric acid,
grape skin extract, Trace-Lyte electrolyte concentrate,
Huperzine A, boron, and vanadium


Taking a quick look on the supplement facts label, we can already see the endless number of ingredients included in Focus Factor’s formula… Is it too much? Perhaps… Looking closely, you’ll find that a substantial portion of the formula is actually dedicated to just multivitamins, nutrients, minerals, and other “filler” that you would normally find in a general multivitamin (which also kind of implies that you’re paying for what is basically part-nootropic and part-Centrum).

Fortunately though, Focus Factor is also quite inexpensive… and with the 4 a day recommended serving, you’ll probably be getting your money’s worth (although having to take 4 per day is pretty inconvenient).

The ingredients themselves – scratch that – the nootropic ingredients themselves are of substantial quality, but with a few cheaper ones that we would frankly just get rid of. We like the inclusion of Phosphatidylserine, L-Glutamine, Inositol, and L-Tyrosine, but would rather DMAE not be there, and perhaps switch out Choline Bitartrate for the more potent Alpha GPC or CDP Choline.

Key Ingredients:

L-Glutamine: Perhaps the most versatile nutritional supplement today, L-Glutamine is a natural compound that primarily supports cognition. L-Glutamine boosts the immune system, while increasing energy levels, making it a popular supplement among athletes and those that need an extra boost of energy some days. Glutamine also helps in the production of the neurotransmitters Glutamate and GABA, both of which play a key role in memory, reasoning skills, creativity, and even reaction times and problem solving ability.
L-Tyrosine: A multipurpose supplement that not only helps in cognitive enhancement, but also in stress relief and mood elevation. It’s highly potent and some users report heightened alertness, and better motivation levels upon continued use.
Phosphatidylserine: A nootropic from soy that aids in the production of neurotransmitters in the brain. It aids in improving connectivity between neurons and brain cells.


Putting aside the filler ingredients in Focus Factor’s formula, the nootropic ingredients are actually quite good, including some highlight ingredients that we think most people will love. Nevertheless, there is still a little room for improvement in this area in terms of DMAE being a substance banned in Australia and Canada, as well as the inclusion of a Choline source that can actually cross the blood-brain barrier.

Rating: 18/20

Effects and Benefits

Even after just popping the first dosage, we could already really feel more energetic. Focus Factor sort of gives you a slight buzz that partly gets you hyped up and ready to blast away at work, much like a caffeine pill. Focus Factor would keep us buzzing up to a good 3-4 hours after consumption. It would be so easy to put your headphones on, get your head down in your desk, and free yourself from all distractions, while getting work done.

Rating: 13/20

Potential Side Effects

On the positive side of things, we hadn’t really been able to notice any adverse side effects from using Focus Factor. Please also keep yourself well hydrated when taking Focus Factor, as dehydration can be a common thing when taking stimulant based nootropics.

Rating: 18/20

Pricing Options

Since Focus Factor is available from a number of different online retailers, prices may vary, depending on which one you choose. MSRP, however, is $38.99 for a bottle of 150 tablets. At the recommended daily serving of 4 tablets, the manufacturers made note that it should last 37.5 days or servings.

There also seem to be other pricing options, but availability depends on the retailer you choose.

Overall, Focus Factor seems to be a cheap solution for those in a budget, but are only really looking for benefits to focus.

Rating: 17/20

Online Reviews

Focus Factor had a lot of mixed reviews online, but there were a few more on the positive side than negative. We advise you to take a look yourself, but be wary of overly positive reviews.

User Review by travis on

Essentially just another snake oil…. I should have gone with instinct on this one, but after seeing many positive reviews, I thought it would be worth a try. I’m not sure what they are going for here, but it seems like a placebo tactic by recommending 4-8 pills at a time. Essentially it is nothing more of a daily vitamin concoction full of water soluble vitamins making it useless to exceed 100% of each DV. You are better to stick with a trusted daily supplement and have a redbull for a quick boost; although sort lived- the claims of caffeine are real.

Rating: 15/20



  • We thought reasonable for focus and clarity
  • Contains some high-quality ingredients
  • Good option for those looking to save
  • Little to no side effects experienced



  • Formula mostly consists of multivitamins
  • Not as well rounded as most true nootropics
  • 4 tablets a day can be a little inconvenient


Our Verdict

It seems that Focus Factor is just able to deliver on what it says on its label. Did it boost our focus? Yes. Were the effects noticeable? Yes. Did it do anything else? Not really.

The base nootropic formula is good, but it could be better if the filler ingredients were cut out, and the not-so-useful ingredients were swapped for something better suited to nootropic objectives, rather than general wellness.

While Focus Factor definitely isn’t the best-rounded of nootropic supplements in our opinion, it delivers on what it sets out to do – give you focus… and for some, that’s probably enough. At $38.99, it’s a good option for college students or anyone looking to save twenty bucks, while only needing an extra boost of focus. However, for those looking for something better, you aren’t going to find it here.


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