Now Foods True Focus is actually one of the older brain supplements we’re reviewing on this site, and was actually only brought to our attention when a reader asked us whether it would be okay for his dad to use it. To be very frank, we’ve never thought of how Now Foods True Focus could help with brain enhancement before, and perhaps you haven’t either. That’s possibly because they’re targeting a much different market. Unlike diehard nootropic users and brain enhancement aficionados, Now Foods seems to be catering for the whole family.
Now Foods has a very large list of featured products they sell on their website ranging from supplements for fitness and health, for the brain, for personal care, and even actual foods like virgin olive oil. There’s just a certain reassurance we get from their website… perhaps due to the fact that the company is pretty large and well-rounded in its products. Or perhaps it was just due to the fact that it’s one of the supplements out there that didn’t seem to try so hard to “sell us” into True Focus.
Diving deeper into their website, you’ll find that it is actually quite organized and informative. Most of the information that you might need to know is already contained in there, without the need to conduct your own research elsewhere. On top of that, they still do a good job at conveying how True Focus helps you, without going over the top with unsubstantiated claims and sensationalized marketing hype.
There is also a supplement facts label readily available for view, so that’s also pretty nice.
One thing we’d like to point out though is that while they do sell directly from their website, more sales are actually being conducted from online retailers like Amazon and iHerb, and while they do not have many reviews on the website itself, there are many on Amazon.
and mental acuity and for promoting a feeling of general well-being. These two neurotransmitters
are produced in the body from amino acid precursors primarily L-Tyrosine and L-Phenylalanine.
This conversion process also requires Vitamins C and B-6 as cofactors. NOW® True Focus™
combines these important nutrients with other ingredients like Ginkgo biloba and DMAE to
maximize mental agility without the stimulating side effects of caffeine or ephedra.”
Vitamin C 36 mg
Vitamin B6 12 mg
Potassium 10 mg
L-Tyrosine 800 mg
L-Phenylalanine 300 mg
Taurine 100 mg
Grape Seed Extract 80 mg
Potassium Ascorbate 60 mg
DMAE 60 mg
Ginkgo Biloba 40 mg
CoQ10 10 mg
True Focus’ formula is actually quite peculiar. It doesn’t use too many of the ingredients we’re used to seeing, and one could describe the ingredients they use to be a little old. There are plenty of very potent nootropic ingredients like Ginseng, Phosphatidylserine, and Acetyl L Carnitine that would have been nice to see in True Focus.
We’d say that True Focus’ formula list is quite bare, and is really lacking a few key ingredients. First off, even a simple form of choline would greatly enhance the formula. Alpha GPC and Citicholine would be great, but others are good too.
The milligram distribution is a little imbalanced. All the milligrams are far too low, except for L-Tyrosine, which is also absurdly high. It shouldn’t even be advised to double your dosage since that would be way too much L-Tyrosine.
DMAE is also a questionable choice. While it does have some positive effects to memory, an alarming study had revealed a connection between the substance and cell and tissue death in the body. Since then, Australia and Canada have been quick to ban the substance, with reports of other countries following suit.
Ginkgo Biloba: America’s best-selling herbal supplement that helps benefit the brain in two ways: improved blood flow to tissues and organs, and as an antioxidant preventing oxidative damage to cells. Ginkgo is believed to greatly help with memory and concentration, while also working on reducing brain fog. In studies, Ginkgo has also shown to prevent age-related decline and similar brain illnesses.
L-Tyrosine: Also known as 4-hydroxyphenylalanine, it’s one of the 22 most important amino acids used by the body to synthesize proteins. It also serves as a precursor to a number of important neurotransmitters in the brain, increasing levels of epinephrine, norepinephrine, and dopamine – all of which have a key effect in improving alertness, focus, and attention in the brain.
Grape Seed Extract: A nutritional supplement that has been touted at offering nootropic benefits for memory and in preventing age-related damage to the brain. It’s been used by both the Egyptians and the Greeks for thousands of years, offering a number of health and therapeutic benefits. Grape Seed Extract is also a powerful anti-oxidant, reducing free radical damage and oxidative stress inside the body.
Overall, we think that Now Foods True Focus is a pretty average brain supplement that has an outdated formula containing few nootropic ingredients. It has barely enough potency due to the fact that 90% of the formula’s weight is in just one ingredient, L-Tyrosine.
Effects and Benefits
A few of us at the office decided to test True Focus extensively, reporting our experiences on it for a duration of 30 days.
In the beginning, the effects were rather nonexistent. None of us were able to feel a discernable difference on the whole first week. No improvements on anything at all. We believe this may have been due to the low potency of True Focus’ ingredients (aside from L-Tyrosine). Needless to say, we were already a little disappointed on first impressions.
It did get a little better over the second week though. There were some slight improvements to focus, but they were very subtle. It would just be very easy to get your head down and get focused at things that you have to do.
Mood also improved generally. Everyone at the office noticed being generally more positive and less stressed out in the midst of numerous deadlines and projects that we were all currently undertaking.
By far the biggest improvements came to memory though. At first, we could remember simple bite-sized information more easily: that phone number someone gave to you, the name of someone you just met, or the exact quote your friend said yesterday (when bringing it up in an argument). After a while, remembering things in general became much more efficient. It would be easier to learn new things, which is definitely a plus. On top of that, the effects on memory seemed to compound… the effects only got better and better the more we used them.
Our experience was okay. There were some really good effects to memory, and to a much lesser extent, to focus and mood, but it was indeed a little slow to start.
Potential Side Effects
While none of us experienced any side effects with True Focus, a couple of us reviewing True Focus noted being a little bit foggier when on it, especially in the first 1-2 weeks of taking it. Nothing major, but perhaps it isn’t the best choice if you’re looking to get focused and productive.
Of course, as a precaution, if you experience any adverse effects or allergies, please stop taking Now Foods True Focus immediately.
A bottle of Now Foods True Focus costs $19.99, however, prices may vary depending on which online retailer you are ordering from. A bottle includes 90 veggie caps, with the recommended daily serving of 2 capsules, meaning you’ll actually get around a month and a half’s use of Now Foods True Focus.
Really, for the price, we’re going to have to say that you’re getting a pretty good deal. It isn’t the most well-balanced supplements, but for the price, it’s okay. Nevertheless, if you’re serious about looking for the best available, you’ll have to keep looking.
Please note that True Focus contains DMAE, so please check first whether or not it is legal in your country before ordering.
Opinions online regarding Optimind are slightly toward the positive side, but negative reviews point out the supplement either simply not working or that the effects were too subtle to actually make any difference.
User Review by Mike on Amazon.com
Makes focusing easier. I find myself fixating visually on things around me after taking it, making it apparent that it is working. Subtle but helpful. If I want to feel the effects sooner than later or don’t have an empty stomach, I break the capsule and hold the powder under my tongue. Absorbs faster, but tastes pretty horrible, as mentioned by some others. I have found a marked decrease in my imagination and creative ability after ingesting however. Great for focusing on reading or mindless work, but for it’s affect on my creativity I will likely be experimenting with other nootropics in the future. I’d still buy again for its practical application at work.
User Review by Gymrat780 on Amazon.com
Does the exact opposite of what it’s suppose to do. I chose this product to aid me in my studying for the bar exam. I was treated for ADD when I was a kid, but as an adult I have not used ADD meds. I thought, this product might help me focus a little bit more for the rough 2 months of studying for the bar exam.
For me, this product gave me what I can best describe as a real “foggy” head feeling. It made me feel like I was drugged up, and it actually made it 10x harder for me to concentrate. I found I would make really stupid mistakes in my bar exam practicing because I felt really out of it.
At first I thought it was because I was just really tired and had been drinking too much coffee, but as soon as I stopped taking this product, the foggy feeling went away. I should also mention, I didn’t go crazy with the dosage. I had these effects on two pills of this product a day.
I do NOT recommend this product.
- Cheap price
- Great for memory and as a learning aid
- No adverse side effects experienced
- Outdated formula
- Effects to focus and mood are minimal
- Formula is a little impotent
- Too much milligrams into L-Tyrosine (might be easy to overdose)
It’s really great every time we see a company manage to succeed so much that it is able to have countless products under its name, however, this does not mean that every product is as exceptional as it can be. That is the case with Now Foods True Focus. Its formula is pretty outdated, using very few potent nootropic ingredients. The formula definitely needs some work, especially in comparison to some of the big dogs in the brain enhancement industry.
The effects themselves were pretty substandard. While there were some great positive effects to memory, the effects on focus and mood were so subtle that you’d most likely miss them, unless you were actually looking for them. On the flipside, we did not experience any negative side effects at all (although some noted that it can cause brain fog – the opposite of what it should do).
For a supplement that claims to give you “True Focus”, it doesn’t… but perhaps you may forgive that when you see the low price at $19.99 for a month and a half’s supply.
We’ll recommend Now Foods True Focus for those looking for a good boost in memory, which can help in studying or learning, but for those looking for the best all-around brain supplement, you aren’t going to find it here.